A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Paperback - October 27, 2015 by Frederick Allen (Author) 4.4 332 ratings A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth The Secret Formula: The Fascinating Story of Coca-ColaCoca-Cola is one of the most beloved and recognizable brands in the world. But how did this carbonated For over 125 years, Coca-Cola has managed to keep its recipe secret. Many other rivals attempted to hack the Coca-Cola formula, but their efforts were futile. As per myth, only two people have ever seen the secret recipe. But, regardless of how many individuals have seen the recipe, one thing is certain: the corporation has gone above and Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Kindle Edition by Frederick Allen (Author) Format: Kindle Edition 4.4 332 ratings See all formats and editions Kindle $2.99 Read with Our Free App Hardcover $22.00 36 Used from $3.59 5 Collectible from $14.00 Indeed, many an urban myth surrounds the secret recipe for the number one soft drink in the world. One pervasive story is that the formula is known only by two men, and each man only knows half of the formula, that way neither can abscond with the knowledge. The truth is far less of a logistical nightmare. naPF.

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